Franchisee Perspective: The Advantages of Owning a Franchise
If you’ve ever considered franchise ownership or wondered why people choose this path over starting their own business from scratch, you’re not alone. And while we’re happy to tell you all of the benefits of franchise ownership, such as being in business for yourself but not by yourself, we thought it would be valuable to hear from an actual franchise owner for their perspective of the biggest advantages of franchise ownership.
We asked Pool Scouts of McKinney and Northeast DFW owner John Breton to share some of the advantages he believes have come with owning a franchise, as someone who has done the research, gone through the decision-making process, and grown his franchise business into the successful pool company it is today.
Why Franchising is the Way to Go
- John said one of the largest benefits of becoming a franchise owner, is that it allows for people of different backgrounds and skill sets to have a level playing field. As a franchise owner, you’re committing to taking on all aspects of business, from financing, to the technical aspects of the business, to marketing, and so on. “Nobody has everything it takes in their tool bag. Franchising allows the opportunity to fill in those gaps and bring in the resources you need to make it work.”
- Another advantage of franchising is that the support from the corporate team is tailored to each individual franchise owner. “We all need individual coaching and support, which a franchise is great for. While I have 20 years of experience in marketing, the Pool Scouts franchisee down the street from me used to own his own pool service business, before converting it to a Pool Scouts franchise. While I need more operational support, he needs more marketing support. It’s not a one size fits all.”
- Franchising gives you the ability to build and create something that’s your own. “Although I’ve spent the majority of my career in marketing technology companies, I never had the experience of actually owning the company I worked for. Joining Pool Scouts gave me the opportunity to build and grow something that’s mine.”
- Accelerated growth is another large benefit of franchising as opposed to starting a business from scratch. “Joining a franchise compresses the amount of time it takes to gain a larger customer base. If I had started from scratch, I wouldn’t have added 150 customers within my first two years, because I wouldn’t feel comfortable at this stage of development if not part of the Pool Scouts team.” With the many resources available as part of a fully developed franchise system, John is fully confident and equipped to handle the large demand and service his community at his full potential.
While John lays out some of the benefits he’s received from taking the franchising path, he has also put in the hard work it takes to be a successful business owner. He takes every opportunity to network in his community, and shares with and listens to other franchisees in the Texas area to make improvements. He has fully invested in all aspects of marketing and took the time to learn the ins and outs of the technical information on the operations side. He has dedicated everything to make his business thrive. Franchising is a partnership where great resources and support are provided, but you must also put in the effort to make it successful.
If you’d like to learn more about the Pool Scouts franchise opportunity and additional details about the advantages John shared, give us a call at 844-407-2688 or email firstname.lastname@example.org. You can learn more about John’s business by visiting his site. Visit our Training and Support page and Why Choose Pool Scouts page to see videos of other Pool Scouts franchisees sharing the benefits of becoming a Pool Scouts franchise owner.