What exactly is brand value, and how does Pool Scouts deliver it? – Pool Scouts
What exactly is brand value, and how does Pool Scouts deliver it?
Marketers spend a lot of time developing their brand’s message and values, so that when consumers think of the brand’s name, it conveys something far more meaningful.
That meaning lies in brand value. “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives,” says Steve Olenski, a marketing contributor to Forbes magazine. As Steve implies, brand value is multifaceted and not easy to develop. It takes commitment and work. The better the relationship a company has with its customers, the more value that brand has and the more loyal customers will be.
Life is chaotic these days, and information is coming at us as consumers from all angles at all times. A brand itself may have a momentary impression on a consumer, but brand value is what sticks with people, good OR bad. At their basic level, values dictate how we treat others. This includes how companies treat their customers and can go a long way towards recruiting new customers as well as retaining them for the long-term.
One of the strengths behind a franchise is the brand value that comes along with it. Franchise owners of any company, reap the benefits of a developed, consistent, and established brand. Franchisors take the time and spend the resources to ensure that not only is their brand strong, but that what’s behind the curtain surpasses customer expectations and is consistent across all locations.
For Pool Scouts, our values come in the form of a more polished, consistent, and timely pool service offering. We aim to not only serve our customers in a courteous and competent manner, but also to delight. In addition to responding to inquiries and concerns efficiently, some examples include picking up and consolidating pool toys, rolling up the hose when left out, blowing off the pool deck, bringing in the trash bins when left by the street on trash day…you get the idea. We always think of ways to deliver those simple moments that make our customers lives’ a little easier.
And I would be remiss not to mention the Scout Guarantee. Here at Pool Scouts we stand behind our work. If a customer is not satisfied with the service he or she received, we will re-service at no additional charge.
When thinking about starting your own business, or even becoming a customer, consider the brand value. We, as consumers, tend to do this intuitively, but consider what is important to you. Pool Scouts is working hard to meet those needs and be a brand that is remembered for not just its name but also its value.