Team Pool Scouts knows how to create success.
The Pool Scouts leadership team stands tall with franchise knowledge, earned from experience across multiple franchise brands. We lead the pack with skills across marketing, operations, finance and customer service so as soon as you join our troop of Pool Scouts franchise partners, we’re working for you.
Michael Wagner, Pool Scouts President aka Scout Master
Michael Wagner was born in California but grew up a military brat who lived in many spots and traveled around the world. Michael graduated from the University of North Carolina at Greensboro with an Economics degree and a second major in Spanish. Prior to Pool Scouts he worked as the Corporate Sales Officer for Chartway Federal Credit Union. Before Chartway, Michael was the Global Client Services Leader for DuPont Sustainable Solutions. He held multiple senior leadership roles for Coastal Training Technologies Corporation (acquired by DuPont) over a 19-year career. With Coastal, Michael led the International Business, which included launching subsidiaries in countries such as Brazil, Mexico, Germany, India, the Netherlands, Spain and China. As the President of Pool Scouts, Michael oversees the business and works to drive growth and ensure franchisee support. When not working hard to set new benchmarks for the pool cleaning and maintenance business, he enjoys traveling around the east coast with his wife and two children for soccer games and training sessions. He also enjoys soccer, surfing and time at his own pool with the family.
Todd Crowe, Director of Operations aka Group Scout Leader
Born in Chesapeake, Virginia, Todd Crowe has been in the pool industry since the age 16. With a BS in communications and a minor in video and film production, this graduate of Old Dominion University has served in all aspects of the industry for the past 20 years. Todd leverages his knowledge of pools along with this schooling in communications to serve and empower Pool Scouts franchisees everyday. Outside of working with pool business professionals, Todd is known for throwing some great pool parties in his self-designed “U” shaped pool, built specifically for water polo, aqua volleyball and a fierce games of pool basketball. Todd also enjoys spending time relaxing by the pool with his growing family.
Carl Alfred, Field Operations and Business Coach aka Field Scout
Carl Alfred joined Pool Scouts with over 21 years of pool experience. Growing up in the Brooklyn, NY area, Carl relocated to Virginia Beach and found his calling in the pool business. Most recently, Carl oversaw both the retail and service arms of a local Virginia Beach pool business, Aegean Pools, and prior to that worked as the General Manager for Bermuda Pools. Identifying new industry trends and supporting franchisee are all in a day’s work for Carl.
Gwen Marsh, Marketing Manager aka Venture Scout
Gwen spent a decade at Forrester Research supporting senior level marketers at Fortune 500 companies, helping them win, serve and retain customers through new and ever-evolving marketing techniques. Prior to joining Forrester, Gwen spent time in the healthcare industry in project management, business development and client support. She graduated with a degree in Psychology from Skidmore College with a minor in Sports Medicine. Trying to relive the glory days of playing collegiate women’s lacrosse, Gwen spends time coaching youth leagues and recruiting her two kids to pick up a lacrosse stick. It doesn’t seem to be working because her daughter prefers soccer and her son loves baseball! But just like any good scout, Gwen isn’t giving up the fight. Gwen’s also been known to be up for a game of Marco Polo in the family pool!
Timothy Holadia, Director of Franchise Development aka Scout Pioneer
Timothy was born and raised in Virginia Beach, Virginia. In fact, his mother still lives in that same house they brought him home to from the hospital. Timothy has been in franchise development for more than 16 years and loves the opportunity to help people realize their dreams of being in business for themselves. The former VP of Development at Geeks on Call and most recently, CEO & Founder of Franmogul, has worked with more than 80 brands to grow their franchise networks. The greatest joy of his life is spending time with his son, either playing basketball in the front driveway or watching him participate on sports teams including basketball, soccer, and tennis.
Walter Ewell, VP of Franchise Development aka Veteran Scout
Walter has extensive experience building industry-leading brands that became household names and have been among the top 10 franchise companies. Walter’s years in the industry mean he’s as franchise-savvy as they come and that’s why he’s our Veteran Scout. A long time native of Hampton Roads and graduate of Old Dominion University. Although he and his wife, Sharon, do not own a pool, they do enjoy spending time relaxing by the pond in their back yard, as well as playing with their grandkids and gardening.