Why The Decision Day Is An Important Part Of The Franchise Process
After all of the research, the conversations, the paperwork, and the emails, the final step before purchasing a franchise is the Discovery Day, also known as a Decision Day. Decision Days bring energy and excitement to the office as potential franchisees commit their time to travel to the headquarters and spend a day with the Pool Scouts team.
While Decision Days are packed with energy and excitement, they are also crucial for multiple practical reasons. We spoke with our CEO, Kevin Wilson, to get his thoughts on the value and purpose of a Decision Day.
What is the purpose of a Decision Day?
This comes at the very end of the process after all the calls and research has been conducted by the candidate and franchise salesperson. We have two primary goals throughout the course of the day. First, we want to ensure that the candidate has all their remaining questions answered. Second, both the candidate and the corporate team each get an opportunity to make a final assessment of one another. Will this person be a good fit with our team? Will we be a good fit for this candidate?
How can a candidate prepare for a Decision Day?
Write down all remaining questions they have. Ideally, they should break them into various functional areas such as marketing, operations, finance, etc. so they can be sure to address them to the right department throughout the day.
What makes the Pool Scouts Decision Day experience unique?
We believe the experience is unique because it’s genuine! What you see is what you get. We pride ourselves on being transparent and answering any and all questions directly.
What is expected of the candidate after a Decision Day is complete?
At the end of the day, we let the candidate know if we believe he or she is a good fit with us as a franchisee. Assuming they have the same interest level, a member of our development team will schedule a call for 24 – 48 hours later with the goal of receiving an actual decision. Assuming the candidate agrees to move forward, documents are sent out for signature (usually the same day!)
The significance of the Decision Day for both the franchisee and the franchisor is quite evident, as it provides both parties with the vital opportunity to evaluate, explore, and feel comfortable with one another. Potential new franchisees are better acquainted with the business when able to meet the team and become familiar with the marketing programs. In other words, they’re able to “see and touch the vehicle.” Decision Day is, more or less, a comprehensive overview of the support franchisees should expect to receive as a Scout.
We treat each decision day as a unique opportunity to get to know someone who is genuinely interested in our company and to offer them a great experience that leaves them feeling as though their questions were addressed. We want them to get excited about the brand!
If you’re interested in learning more about franchising with Pool Scouts, or know someone who may be, please visit our franchise information page. We’d love to talk with you, answer any questions you have, and get you on the path to joining the Pool Scouts’ family!
About Pool Scouts
Pool Scouts is a premier pool service franchise focused on delivering a quality, consistent brand experience while providing pool cleaning, maintenance and minor repair services at residential properties. Technicians are trained in testing, monitoring, treating and servicing pools and can provide ongoing service as well as help at the beginning and end of the summer season. Growing from its first location in Virginia Beach, Pool Scouts offers a great opportunity as a low cost franchise in the pool services industry with available territories across the United States. For more information or franchising opportunities, visit PoolScoutsFranchise.com.